First Look at Samsung's new 55-inch OLED HDTVs at the 2012 World's Fair

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Samsung Electronics announced its market strategy on large premium smart TV unveiling the world's very first mass production model of 55 inch OLED TV (ES9500) at 2012 Samsung Premium TV Showcase. Samsung Electronics is expected to lead the way toward premium life style experience with better video quality, sharper images, diverse contents, and premium design. The OLED TV unveiled at the Showcase is the premium strategic model which garnered the Best of Innovation Award at CES 2012.